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Before anybody gets to know 'how good you are from inside', people rates you on your outside looks. The face you present to the world and the way you present it, is everything to let others keep interest in you. Looking good is not just about the right mascara or right lipstick or correct deo. Its more than that. It includes the way you walk, you dress ups with the combinations of your clothing, how you talk etc. Good looking people are paid more attentions whether its in party or in shopping. 
 

The attractiveness bias is a widely accepted phenomenon that is said to impact on all interpersonal relationships. As the employment selection process involves interpersonal relationships, the attractiveness bias may be activated as better-looking candidates are preferred over equally qualified but less attractive people in hiring decisions

Physical attractiveness has been defined as the degree to which one’s physical and facial image elicits favourable reactions from others. Generally speaking, physical attractiveness is rated quantitatively from low (unattractive) to high (very attractive). It is important to note that some have also restricted their de. nition of attractiveness to facial attractiveness. Facial attractiveness is an interesting but abstract construct since different people have contrasting views about what constitutes attractiveness. Physical attractiveness is essentially not a quantitative trait. If a substantial number of judges rate a stimulus person as high or low in physical attractiveness, then, for research purposes this stimulus person is interpreted as representative of that level of physical attractiveness. 

• Looking good is about standing out.
• Looking good is about making people follow your moves.
• Looking good goes beyond just having pretty featues, it's about the entire carriage, or the X-factor as some might call it.
• Looking good is showcasing what's best about you for the world.